As the NFL preseason heats up, the entire sports world is abuzz with anticipation. For sports betting operators the preparation for this season didn’t start with the first whistle of training camp—it began the moment the confetti fell on the Kansas City Chiefs at Super Bowl LVIII. With up to 60% of annual revenue on the line for many online betting operators, the stakes couldn’t be higher.
When the NFL season kicks off on September 5th, sports betting companies can anticipate a significant surge in activity, with our historical data showing that volumes more than double at the start of the season. GeoComply partners with customers to expertly manage these increased volumes, using our innovative solutions to streamline sign-ups and verification processes, minimizing player friction and maximizing conversion rates. The NFL season isn’t just another event on the calendar for GeoComply; it’s a pivotal period that demands exceptional focus, expertise, and unmatched readiness to ensure our customers capitalize on the growth that the season brings. Here’s why your business can’t afford to miss a single detail.
Data drives innovation
As the NFL season approaches, we’ve launched our most innovative pre-NFL optimizations to date, designed to deliver superior performance for our customers. Drawing on over 12 years of geolocation expertise and market-wide data, we’ve fine-tuned our solutions to optimize user experience across a broad spectrum of devices and operating systems, from iPhones and Android devices to PCs.
Our enhancements ensure that bettors enjoy maximum access to their apps with minimal battery drainage, up to 30% faster checks, and unparalleled precision—especially critical in near-border cities where accuracy is paramount. For operators, this means a seamless, compliant experience without the risk of technical setbacks. A less sophisticated geolocation solution could lead to significant issues, such as rapid battery drain, delays, inaccuracies, or even compliance failures near state or jurisdictional borders—risks no operator can afford.
GeoComply’s data-driven approach doesn’t just safeguard against these pitfalls; it also empowers operators with actionable insights and fraud prevention tools, giving them a competitive edge. Our pre-NFL release is more than just an update; it’s a milestone that reflects our dedication to driving performance, enhancing compliance, and ensuring that our customers are ready for the demands of the NFL season.
This off-season, GeoComply strengthened our team by formally partnering with Betting Hero. For years, Betting Hero has been in the field, surveying the betting landscape and gathering invaluable insights to help companies stay ahead of the competition. Their on-the-ground expertise provides customers with a deep understanding of player behavior, trends, and preferences, allowing for more targeted and effective strategies as sportsbooks head into the NFL season. BettingHero’s data-driven insights are not just an addition to our team; they are a game-changer, offering our operators an unmatched advantage in the fast-paced world of online sports betting.
Built to scale, ready to perform
Since 2013, our systems have handled geolocation compliance for nearly 100 percent of all online betting volumes in the US. Every year, we reinvest heavily to enhance our infrastructure, ensuring it is built to scale and offers an “unheard of” standard for reliability.
The NFL season brings with it a massive influx of users, with game days seeing exponential surges in online betting activity. Sudden spikes in traffic can overwhelm inexperienced systems that haven’t been built with the foresight to handle such high volumes of traffic, leading to system crashes, delays, and outages at critical moments. For bettors, this means missed opportunities and lost wagers; for operators, it means significant revenue loss and customer dissatisfaction.
We take our role in supporting the industry seriously. GeoComply has built and evolved its systems to a higher standard, and there is no equivalent comparison to the uptime performance we have achieved for more than a decade. This year is no different. Our world-class Infrastructure team has scaled our system to immense capacity, built redundancies for each and every component, and drilled each and every scenario.
The pressure of real game action requires not just robust technology, but also a seasoned team that understands the stakes. From kickoff to the final whistle, our systems are designed to handle the busiest times effortlessly, providing uninterrupted service even during the most intense betting periods.
Customer collaboration
Preparation for the NFL season goes beyond just deploying technology; it’s about building a true partnership with our customers. Over the past several months, GeoComply teams have sat with our customers to understand what NFL success means for each of them, allowing us to confidently navigate their unique goals and challenges for this year.
This partnership spans every area of our expertise, with our collective fraud teams working together to share insights and fine-tune solutions to anticipate and combat the inevitable surge in fraud that comes with the start of the season, as operators roll out new bettor bonuses and promotions. Our analytics underscore the importance of this proactive approach: during the first three months of the 2023 NFL season, we flagged nearly a 70 percent increase in fraud indicators for our customers compared to the preceding three months.
Our commitment to partnership doesn’t stop there. We’ve also engaged our clients’ customer service teams to help train them on any unique challenges or use cases that could arise during the season. This proactive training ensures that our customers are equipped to effectively and efficiently respond to sports bettor inquiries, minimizing disruptions and enhancing the overall bettor experience.
For more than a decade we have thoughtfully built a team of professionals and experts to be an extension of our clients’ teams. By providing this level of unparalleled support, we help save our customers time, money, and headaches.
Experience matters
The NFL Preseason is a critical time for GeoComply, its customers, and the entire industry. Just like the teams taking the field, success is dependent on preparation, and GeoComply has honed its pre-NFL drills over many many years, serving up a flawless track record.
The geolocation compliance and fraud prevention landscape is constantly evolving, and GeoComply welcomes the fresh energy that new competitors bring to the field. However, while others are finding their footing, we’ve been setting the gold standard for over a decade. Our journey has been one of continuous learning, refinement, and innovation. Processing a billion transactions monthly, we meticulously analyze the data, allowing us to continually enhance our tools and maintain our unparalleled expertise that not only protects our customers, but helps them grow. This depth of experience has uniquely equipped us to navigate the complexities that others simply cannot match.
As the NFL season approaches, GeoComply proudly embraces our role as the seasoned veterans in the industry. We’re not just ready for NFL kick-off on September 5th; we’re leading the charge, ensuring our customers are set for another winning season.
