February 11, 2024 (Vancouver, Canada): GeoComply, a global leader in advanced anti-fraud and geolocation compliance technologies, has announced a 22.3 percent increase in geolocation checks throughout Super Bowl weekend, surpassing last year’s figures. This sustained growth underscores an important shift in the US towards a state-regulated, taxed, and secure betting environment, enabling more Americans to place legal bets on the year’s most anticipated football game. GeoComply analyzed its data across 28 US states*, Washington D.C. and Puerto Rico with legal, online sports betting during Super Bowl LVIII weekend.
“The continued transition to the legal market set the stage for a historic first Super Bowl in Las Vegas, and the record-breaking results we saw did not disappoint. We are proud to help foster the growth of a regulated industry that puts accountability, security and player protection at the forefront,” said Anna Sainsbury, CEO and Co-Founder of GeoComply. “Compliance drives our mission, and with that commitment, we strive to help our customers reliably and responsibly expand the player funnel and boost their businesses. Every year the legal market grows is good news for consumers and states and bad news for illegal offshore sportsbooks that become marginalized.”
Additional Key Insights from Super Bowl LVIII Include:
- Throughout Super Bowl weekend, GeoComply saw a total of 8.5 million active accounts across states where online sports betting is legal. This represents a 15 percent increase over last year’s Super Bowl.
- During the two weeks leading up to the Super Bowl, GeoComply saw more than 1.77 million new users sign up for legal online betting accounts.
- Since the start of the 2023/2024 NFL Season through the Super Bowl GeoComply customers have added more than 13.7 million new accounts, a 28 percent increase from last season.
- Minutes before kick-off GeoComply saw a massive spike in traffic totaling 14.75 thousand transactions per second (TPS) immediately. This was the highest TPS ever recorded on GeoComply’s systems, nearly doubling the last Super Bowl’s peak.
- Tale of two Kansas Cities: Chiefs fans on both sides of the Kansas City border want to support their team. GeoComply’s real-time pin drop map from Super Bowl Sunday shows legal activity in Kansas, while just across the street in Missouri they are blocked from betting.
(GeoComply will be releasing additional Super Bowl data insights later this week.)
GeoComply’s technology is critical for the online sports betting industry. Its platform uses more than 800 data points to accurately confirm that players are located in a state where sports betting is legal before placing a bet. Super Bowl LVIII represents many new growth milestones for the legal online sports betting industry, but it also represents a significant technical achievement that ensures that players have a fantastic experience and regulators have the proper assurances that all bets placed fall within the appropriate state borders.
“GeoComply’s technology brings the perfect blend of geolocation precision mixed with a rock-solid player experience,” said Sainsbury. “These two aspects of our platform are critical to the industry’s success as a whole, and we designed the solution to meet these massive spikes in demand without compromising on either of them. Innovation is at the core of our brand, and we will continue to improve on our technology with the expectation that by the next Super Bowl, more states and more players will join the masses.”
*GeoComply’s Super Bowl data is based on GeoComply’s aggregated geolocation transactions for its US sportsbook customers in regulated states, including Massachusetts, Kentucky, Maine, Vermont and Puerto Rico, all new regulated markets since last year’s Super Bowl. The data does not include Florida. Unless otherwise indicated, data for this release was collected starting at 12 a.m. ET on February 10th and continuing through the completion of the Super Bowl on February 11th.
GeoComply has a unique view of the US online sports betting market as the trusted geolocation supplier for many of the regulated online sports betting operators in the US. GeoComply’s data does not purport to be definitive or represent the entire US market but is intended to provide general insights into relevant market dynamics.
This press release has not been reviewed, authorized, or endorsed by the National Football League.
About GeoComply
Founded in 2011, GeoComply provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. Trusted by leading brands and regulators for more than 10 years, the company’s fraud and compliance solutions are approved by dozens of regulators, are installed on over 400 million devices and analyze over 10 billion transactions a year.
GeoComply’s solutions incorporate location, device, and identity intelligence and advanced machine learning to detect and flag fraudulent activity. By integrating GeoComply’s solutions into their processes and risk engines, organizations can identify fraud earlier in a user’s engagement, better establish their true digital identity, and empower digital trust.
GeoComply’s award-winning products are based on technologies developed for the highly regulated and complex US online gaming and sports betting market. Beyond iGaming, GeoComply provides geolocation fraud detection solutions for streaming video broadcasters and the online banking, payments and cryptocurrency industries, building an impressive list of customers, including Akamai, Amazon Prime Video, BBC, BetMGM, DraftKings, FanDuel, and Luno.
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