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Toolbox and GeoGuard Collaborate to Remove Geo-Piracy threat from TV Everywhere

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Integration of GeoGuard’s geo-piracy prevention solution with Cloud Pass from Toolbox enables content distributors to gain access to higher-quality content

VANCOUVER, British Columbia – October 17, 2017 – GeoGuard, the geo-piracy prevention experts and Toolbox, the entertainment business facilitator, today announced that GeoGuard’s studio-approved and third party tested anti-fraud toolkit has been integrated with Cloud Pass, the Toolbox user authentication module.

“It’s very important to many of the MSOs with TV Everywhere services running on our solutions that geo-piracy can be prevented,” said Mauro Peluso, CTO & Partner, Toolbox. “By integrating GeoGuard’s industry leading geo-piracy prevention solutions with UNITY, we ensure that geographical content rights are supported. This makes it much easier for our content distribution customers to gain access to the highest-quality content.”

UNITY is the most complete platform for content acquisition and distribution, offering a unified TV ecosystem for TV Operators and Content Providers. This system allows access to more than 70 signals and more than 100 operators through a single integration, reaching millions of users in the world.

GeoGuard provides geo-data verification solutions and services that enable content owners and OTT providers to prevent the illicit access to content through geo-piracy. The company offers a suite of geo-filtering solutions combined with human intelligence to detect internet users that are spoofing their location through VPNs and DNS proxies, as well as more advanced attacks. To do this, GeoGuard has a team of dedicated engineers and fraud specialists who analyse data collected from the 250 million devices that GeoGuard’s software is installed on, as well as information collected from third-party sources.

GeoGuard’s products and solutions cover IPv6 as well as IPv4 addresses and also apply wi-fi triangulation, enabling it to accurately detect location fraud from all device types.

“The integration of our geo-piracy prevention toolkit with Cloud Pass means that Toolbox customers can say goodbye to geo-piracy,” said David Briggs, co-founder and chairman of GeoGuard. “As Cloud TV platforms move up the content quality league table then geographical rights become more and more important. This integration means that Toolbox customers remove geo-piracy concerns from their content negotiations.”

Contact Information

For further GeoGuard information please reach out to Lauren Alboini at Platform Communications: lauren@platformcomms.com / +44 (0)207 486 4900.

About GeoGuard

Based in Vancouver, Canada, GeoGuard was founded in April 2017 to provide geo-data verification solutions and services that enable content owners and OTT providers to prevent the illicit access to content through geo-piracy. GeoGuard provides a suite of geo-filtering solutions combined with human intelligence to stop internet users spoofing their location through VPNs and DNS proxies, as well as through more specialist attacks.

The solutions that GeoGuard offers are based on the award-winning geo-location technologies that its parent company GeoComply developed for the geo-protection of the digital gaming industry. This means that the company’s software is now installed in 250 million devices, putting it in a uniquely powerful position to identify and counter the very latest geo-location fraud threats.

About Toolbox

Toolbox is the entertainment business facilitator chosen by independent regional players, as well as by industry giants worldwide.

The success of its innovative unified TV system allows business evolution, making it more and more profitable. Customers such as Fox, Turner, Discovery, DirecTV, TyC, Dish, Sony Crackle, Viacom, Megacable, CableOnda, Cabletica or DHE can access more of 70 signals and more than 100 operators through a single integration, reaching millions of users worldwide instantly.

“As leaders in the development of technological solutions for the TV industry, we have the immense challenge of bringing each of our customers into the future of TV, where each user is in contact with the content they want exactly at the time they want it.” Mauro Peluso.

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