January 21, 2025 | [ICE Conference, Barcelona] – Snaitech S.p.A., a leading Italian sports betting operator (a subsidiary of Playtech Plc) has partnered with GeoComply, the industry leader in geolocation compliance and risk solutions, to enhance player protection and security across Europe.
The proactive adoption of GeoComply’s solutions highlights Snaitech’s dedication to maintaining the highest standards of security and player protection throughout this period of change and beyond.
The importance of advanced geolocation technology in ensuring compliance, preventing fraud, and protecting players is undeniable. With this in mind, Snaitech adopts a proactive approach by implementing GeoComply’s cutting-edge geolocation solutions, showcasing its commitment to responsible gaming and setting a high standard for the industry.
“At Snaitech, we’re dedicated to empowering our customers with the most advanced and reliable technology, while delivering a secure and enjoyable gaming experience,” said Fabio Schiavolin, CEO of Snaitech. “The partnership with GeoComply allows us to take that commitment to the next level, underlining our efforts and dedication to player protection in the iGaming market. By integrating their market-leading platform, we can proactively address emerging threats, ensuring an innovative, transparent and compliant gaming experience.”
GeoComply’s solutions provide accurate and reliable geolocation data, enabling Snaitech to:
- Verify player location: Ensure that players are physically located within jurisdictions where online gambling is permitted.
- Prevent fraud and money laundering: Detect and deter fraudulent activities, such as account takeovers and bonus abuse.
- Meet regulatory requirements: Comply with evolving regulations and maintain a secure and transparent gaming environment.
“We are thrilled to partner with Snaitech to help them combat fraud and stay compliant in the evolving European market,” said Anna Sainsbury, CEO of GeoComply. “This collaboration showcases the power of robust geolocation-based technology to innovate the gaming market with risk and compliance solutions that maintain the integrity of their platforms, particularly at a time with stricter focus and enforcement by European regulators to address the illegal market. The adoption of such technology not only mitigates risks, but also creates amazing user experiences that drive revenue globally for the entire regulated gaming ecosystem. It’s a win-win for everyone involved.”
The Snaitech partnership marks a significant step forward in the European iGaming industry, demonstrating the growing commitment to responsible gaming and player protection. GeoComply’s technology empowers operators like Snaitech to navigate the complexities of the always-evolving iGaming market and ensure a safe and fair gaming experience for all.
About Snaitech:
Snaitech Group is one of Italy’s leading operators in the legal gaming sector. The company is active in Betting Retail (with a 20 percent market share), AWP machines (15 percent of the market), and online gaming and betting (with a total share of 10.2 percent). In 2023, Snaitech recorded revenues of 946,6 million euros, realized through online channels and the network of more than 2,000 betting shops, as well as through the approximately 38 thousand AWPs and more than 10 thousand VLTs located throughout the country. In September 2024, Playtech – which acquired Snaitech in mid-2018 – announced that it has entered into a definitive agreement for the sale of Snaitech to Flutter Entertainment. The transaction is expected to close by Q2 2025.
About GeoComply:
GeoComply provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. Trusted by leading brands and regulators for the past 10 years, the company’s geolocation solutions are installed on over 200 million devices and analyze over a billion transactions every month.
GeoComply’s award-winning products are based on the technologies developed for the highly regulated and complex US online gaming and sports betting market. Beyond iGaming, GeoComply provides geolocation fraud detection solutions for streaming video broadcasters and the online banking, payments, and cryptocurrency industries, building an impressive list of customers, including Akamai, Nextdoor, BBC, BetMGM, DraftKings, FanDuel, and Luno.
GeoComply Media Contact:
press@geocomply.com
Snaitech Media Contact:
ufficio.stampa@snaitech.it
Pietro Cavalletti – Cell. 3351415577 e-mail: pietro.cavalletti@ahca.it
Sara Mastrorocco– Cell. 3351415590; e-mail: sara.mastrorocco@ahca.it
