GeoComply data reveals 14% YoY growth in active accounts, with even greater gains in states that cracked down on illegal offshore sportsbooks
February 9, 2025 (Vancouver, Canada): GeoComply, a global leader in advanced anti-fraud and geolocation compliance technologies, has reported a 14% increase in active player accounts across its online sportsbook customers during Super Bowl weekend compared to Super Bowl weekend last year. In states where regulators have taken action against illegal offshore sportsbooks—leading some operators to stop accepting customers—GeoComply observed that the growth rate of active accounts among its sportsbook customers was, on average, twice as high as in states that have not taken similar enforcement measures. This highlights the impact of these efforts to help convert bettors to the regulated market.
Since the last Super Bowl, 14 states have issued cease and desist orders to at least one prominent illegal sportsbook. In February of last year, GeoComply issued a call to action (watch video) urging state and federal authorities to curtail illegal online gambling in the US. This shift underscores the critical role of regulatory enforcement in protecting consumers and fostering the sustained growth of legal betting in the US.
“When states take enforcement action, we see a correlation with increased engagement on our customer’s platforms. More fans are choosing legal sportsbooks, driven by stronger consumer protections and enhanced user experiences. This means even greater tax revenues to support local communities and promote responsible growth while reducing reliance on illegal sportsbooks,” Anna Sainsbury, CEO and Co-Founder of GeoComply.
Sainsbury added, “GeoComply’s unwavering commitment to reliability and scalability means that during big moments like the Super Bowl, our customers can trust us to support them fully. We’re proud to power the infrastructure that allows millions of fans to participate in one of the most important sporting events of the year, and we’ll continue innovating to meet the ever-growing demands of this dynamic market.”
Additional Key Insights from Super Bowl LIX:
- Fans let the good times roll in New Orleans over Super Bowl weekend. GeoComply recorded nearly 535,000 geolocation transactions from more than 60,400 active accounts in the Big Easy. Compared to a week ago, Super Bowl weekend transactions were up 150% and users skyrocketed 220%.
- Over Super Bowl weekend, GeoComply observed the creation of more than 724,400 new online wagering accounts across its customers in regulated states. More fans are gravitating to legal sportsbooks!
- Just before half-time of the Super Bowl, and right after the Eagles scored their 3rd TD of the game, GeoComply recorded a peak of 14,300 geolocation transactions per second (TPS). Fans were showing their interest in the game and GeoComply was showcasing its scalable infrastructure that seamlessly supports the biggest moments.
The Caesars Superdome in New Orleans, revealed significant fan engagement leading up to and during the game.
GeoComply’s technology is critical for the US regulated online sports betting industry, utilizing over 820 data points to confirm that players are located in states where sports betting is legal before placing a wager.
Disclaimers:
GeoComply’s Super Bowl Insights are based on aggregated data generated from its US sportsbook customers in regulated states and does not purport to be definitive or represent the entire US market. This data does not include Florida. Active account data for this release was collected from 12:00 a.m. ET on February 8, 2025 through the end of the Super Bowl on February 9, 2025. Geolocation transactions are recorded at various stages of a user engaging with a legal sportsbook including, registering an account, logging in and placing a bet.
This press release has not been reviewed, authorized, or endorsed by the National Football League.
About GeoComply:
GeoComply provides advanced anti-fraud and geolocation compliance technologies that detect location fraud and help verify a user’s true digital identity. Trusted by leading brands and regulators for the past 10 years, the company’s geolocation solutions are installed on over 200 million devices and analyze over a billion transactions every month.
GeoComply’s award-winning products are based on the technologies developed for the highly regulated and complex US online gaming and sports betting market. Beyond iGaming, GeoComply provides geolocation fraud detection solutions for streaming video broadcasters and the online banking, payments, and cryptocurrency industries, building an impressive list of customers, including Akamai, Nextdoor, BBC, BetMGM, DraftKings, FanDuel, and Luno.
GeoComply Media Contact:
press@geocomply.com
